Cookie Policy

Wat are cookies?


A cookie is a small text file stored on the user's device when the user visits a digital channel, such as a website. For example, cookies are used to store your login information or remember information from a page view to another.

Cookies can be useful for both the owner and the user of a digital channel. The owner can, for example, customize the service based on the information that is gathered. For the user, a visit in a digital channel can be perceived as more customized and user-friendly.

You may choose not to allow the use of cookies. However, our digital channels will not work optimally if you disallow use of cookies. Most browsers allow you to change your settings to not allow the use of cookies. Most browsers also allow you to delete already stored cookies on your device. How you enable, disable, and delete cookies vary from browser to browser, and you can find information about this on the supplier's website or under "Help" in your browser.

What cookies are used in our digital channels?


Typically, we use the information collected by using cookies for the following purposes:

  • Functional cookies and services: Cookies are important for the operation of our digital channels, and they provide a good user experience.
  • Service development: Cookies helps us monitor the use of our digital channels so we can improve these. For example, we receive information about which pages are most popular, which links visitors came from and how long users stayed on our website.
  • Usage analysis: We use cookies to collect statistical information about the number of visitors on our digital channels, as well as to evaluate the impact of our advertising. We may collect information from, for example, marketing materials and newsletters sent by e-mail, to find out whether these messages were opened and whether users clicked on the links to our website in the message.
  • Targeted marketing: With the help of cookies, we may also collect information to target ads or content to a particular user through the use of so-called target groups.

The following systems may place cookies on your device when you use our digital channels:

  • Google Analytics: Web statistics
    • Used to track users across multiple page views in the context of web analytics.
  • Google AdWords: Conversion tracking and remarketing
    • Used to measure conversions to a) and b) display targeted adsbased on content you have seen in our digital channels.
  • Facebook: Social buttons, conversion tracking and retargeting
    • Used to a) view the social buttons on digital channels, b) measure conversions and c) display targeted ads based on the content you have seen in our digital channels.
  • LinkedIn: Social buttons, conversion tracking and retargeting
    • Used to a) view the social buttons on digital channels, b) measure conversions and c) display targeted ads based on the content you have seen in our digital channels.
  • Twitter: Social buttons
    • Used to display social buttons in our digital channels
  • HubSpot: Web statistics and profiling
    • Used to track users across multiple page views in connection with analysis, marketing and sales.